The Return of 'Made in USA'

ResourceMFG
September 25, 2012

As rhetoric about the need for more manufacturing jobs spreads across the country, and those who can create such jobs are hailed as heroes, a growing number of manufacturing firms are boasting their American beginnings to bring in new business, CNN reports.

According to the media outlet, buying something with a tag that says “Made in USA” has more meaning for consumers now that doing so is, in essence, helping to revive the struggling U.S. economy. Seeing a perfect opening, marketing-savvy businesses are now touting their American-made products.

Dave Schiff, chief creative officer at Made Movement, a website that markets and sells only American-made products, said the trend is beginning to spread, and that it could be a major influence on the success of American manufacturing companies.

Earning that iconic tag, however, is no easy feat. The Federal Trade Commission has drafted a 44-page book that discusses exactly what it takes to gain “Made in USA” status.

The timing may be just right for us manufacturers to boast their American factories, considering Robert McCutcheon, the U.S. industrial products leader of PwC, recently wrote in Forbes that there are a number of signs that domestic manufacturing could soon surge again.