Following public comment periods in two separate cases, the FTC (Federal Trade Commission) has approved final consent orders settling charges that iSpring Water Systems, LLC, a Georgia-based distributor of water filtration systems, and Block Division, Inc., a Texas-based distributor of pulley block systems, made misleading Made-in-the-USA claims. Read more
Tag Archive for: Deceptive Marketing
As companies “tiptoe” back to the United States from overseas, the “Made in USA” label should grow more common. However, ambiguous rules are costing some manufacturers hundreds of thousands of dollars in penalties and legal fees. So what’s the problem? The coveted “Made in USA” does not always mean the same thing to companies as to the Federal Trade Commission. Read more
Wal-Mart is making a big deal out of the fact that much of its merchandise is “Made in the U.S.A.” The company is two years into a 10-year plan to spend some $250 billion more on products from U.S. factories and even hosts an annual summit on domestic manufacturing. Read more
California long required that any manufacturer wanting to say that a product is made in America must, in fact, have a product that’s made in America. Read more
It’s been two and a half years since Walmart announced its so-called “U.S. manufacturing initiative”, which means it’s time for another PR-heavy, Walmart manufacturing “summit,” this one in Bentonville, Arkansas on July 7th and 8th. Undoubtedly, Walmart will use the summit to deliver feel-good talking points to the media, so this seems like a good time to review some facts about Walmart’s impact on the U.S. manufacturing sector, past, present and future. Read more
Whoops.
The Truth in Advertising group has found more than 100 items sold on Walmart.com that were incorrectly identified as “Made in the U.S.A.” The news comes just more than a week before the retailer’s Manufacturing Summit and Made in the U.S. Open Call in Bentonville. Read more
Walmart is going all out for America, pledging to buy an additional $250 billion in American products. To that end, the world’s largest retailer will host a manufacturing summit next week where it will look for U.S.-made products to sell. The event starts three days after the Fourth of July and promises to be a star-spangled affair.
The American flag is waving. Oklahoma-born American Idol star Carrie Underwood, decked out in red, white, and blue clothing, is talking about the virtues of Revlon’s Almay line of makeup as her song “All-American Girl” plays in the background. Kids run through prairies, one child waving an oversized flag. There are puppies and more flags. “Almay Simply American,” Underwood says as the text “American Science” pops up on the screen before the commercial fades to black. You can’t get more American than that. Read more
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