Promoting Made in U.S.A., But Very Carefully
ELIZABETH OLSON December 2012 BRANDS reviving the “Made in the U.S.A.” slogan to attract buyers for American-produced goods are relying less on patriotism and more on data that shows consumers are willing to pay a premium for better quality, quicker availability and product safety. But many companies are stepping gingerly, avoiding sweeping claims and spelling […]